Privacy Policy.
How We Use Your Personal Information
SignStix is committed to protecting your personal information. This includes, but is not limited to, what you tell us about yourself, what we learn through our business relationship with you, how you use our products and services, and the choices you make regarding the marketing communications you would like to receive.
This notice explains your privacy rights, how we collect and process information, and how your data is protected under applicable legislation, including the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018.
Our commitment to privacy also extends to the technologies we provide, including our digital signage platform and SignSense audience analytics capabilities.
Our Privacy Commitment
We promise:
- To keep your personal information safe, secure and private.
- Not to sell, rent or lease customer personal information to third parties.
- To be transparent about how information is collected, processed and used.
- To provide ways to manage and review your marketing preferences.
- To support responsible data processing across our products and services, including SignSense.
- To respect your rights under applicable data protection legislation.
We recognise that data privacy is an ongoing responsibility and are committed to maintaining appropriate safeguards and procedures.
Contacting Us About Data Privacy
If you have any questions about this statement, or wish to review, correct or request deletion of the personal information we hold about you, please contact us using the details at the bottom of this page.
Where SignStix processes information on behalf of a customer, we may refer your request to the organisation responsible for that information.
How the Law Protects You
Data protection legislation requires us to have a lawful basis for processing personal information.
The lawful bases recognised under the UK GDPR include:
- Consent: You have given clear permission for us to process your personal information for a specific purpose.
- Contract: Processing is necessary to fulfil a contract with you or take steps before entering into a contract.
- Legal Obligation: Processing is necessary to comply with an applicable legal requirement.
- Vital Interests: Processing is necessary to protect someone's life.
- Public Task: Processing is necessary for a task carried out in the public interest or under official authority.
- Legitimate Interests: Processing is necessary for a legitimate business purpose, provided those interests are not overridden by individuals' rights and freedoms.
The lawful basis used will depend on the nature and purpose of the processing. Where we rely on consent, you may withdraw that consent at any time.
The Information We Collect
We may collect and process the following information:
- Information provided through forms or interactions on our website.
- Names, job titles and company details.
- Contact information, including email addresses and telephone numbers.
- Location information, including IP addresses and geographical information where available.
- Details of quotations, enquiries and orders.
- Information relating to customer accounts, subscriptions and support requests.
- User account information, permissions, login activity and relevant platform actions.
- Technical information associated with connected devices and services.
If you contact us through our website, email or other communication channels, we may retain a record of that correspondence.
We may also invite customers to complete surveys or provide feedback to help us improve our products and services.
Data Collected Through SignSense
SignSense is an audience analytics capability designed to help organisations better understand engagement with digital signage content.
Depending on the configuration and deployment, SignSense may collect or generate audience-related information, including:
- Estimated audience age ranges.
- Estimated gender classifications.
- Audience dwell time.
- Engagement and interaction metrics.
- Audience counts and viewing patterns.
- Other audience characteristics or insights supported by the deployed technology.
This information can be used to generate reports, understand audience engagement and support more informed content and campaign decisions.
The privacy implications of SignSense depend on the technologies used, the information processed and how individual customers configure and operate the service.
Where SignSense processes personal information, applicable data protection requirements must be observed. Customers deploying SignSense are responsible for ensuring they have an appropriate lawful basis and provide relevant privacy information where they determine the purposes and means of processing.
Further information about SignSense data processing and privacy arrangements may be provided within relevant product documentation and customer agreements.
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Website Registration Information
You do not need to register to browse our public website. However, registration may be required to access certain services, customer accounts, partner resources or the SignStix platform.
When creating an account, we may require:
- Your first name and surname.
- Your business email address.
- Company or organisation information.
- Relevant account access and permission details.
Additional information may be required depending on the services being provided.
Account administrators may assign users different levels of access based on their responsibilities, permissions and locations.
Marketing Activities
We regularly communicate with customers, partners and other interested parties about SignStix products, services and business developments.
These communications may include:
- Company news and announcements.
- New products, features and platform updates.
- Events, demonstrations and training opportunities.
- Promotions and relevant commercial information.
- Industry news and insights.
We send marketing communications in accordance with applicable privacy and electronic marketing requirements. Where required, we will obtain consent before sending promotional communications. You can unsubscribe from marketing communications at any time.
Please note that even if you unsubscribe from promotional emails, we may still contact you regarding existing contracts, enquiries, purchases, account administration or essential service information.
Automated Data Capture and Tracking
We may use email monitoring and analytical services to help us understand engagement with our communications.
Depending on the technology used, this may include information such as:
- Whether an email has been opened.
- Responses to communications.
- Links or content interacted with.
We may also use website analytical tools to collect information about visitor activity, including:
- IP addresses.
- Browsing behaviour.
- Internet browser and device information.
- Approximate geographical location.
- Website navigation and interaction patterns.
This information helps us understand how our website and communications are used and identify opportunities for improvement.
Where tracking involves personal information or technologies requiring consent, we will comply with applicable privacy requirements.
SignSense Audience Analytics
SignSense enables customers to gain insights into the performance and engagement of their digital signage content.
Depending on the technology and configuration, this may involve audience detection, automated analysis and the generation of statistical information about people viewing or interacting with a display. The resulting information may be presented through reporting tools and personalised dashboards, helping organisations assess campaign performance, understand audience engagement and make informed content decisions.
Where SignSense involves the processing of personal information, appropriate transparency, lawful basis and data protection measures are required.
The respective responsibilities of SignStix and its customers depend on the circumstances of the deployment and any applicable contractual arrangements.
SignSense data should be used only for legitimate, clearly defined purposes and in accordance with applicable privacy and data protection legislation.
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Cookies
We use cookies and similar technologies to support website functionality, recognise devices where appropriate and improve the experience of visitors to our website.
Cookies may also be used for website analytics and marketing-related purposes.
Where required by law, we will ask for your consent before using non-essential cookies.
For more information about cookies and how we use them, please refer to our Cookie Policy.
Data Collected and Processed by External Organisations
We may use external organisations to support our operations, provide services and analyse relevant business information.
These may include:
- Social media platforms.
- Online advertising and marketing providers.
- IT, hosting and cloud service providers.
- Agents, suppliers, subcontractors and professional advisers.
- Market research and analytical service providers.
- Government bodies and law enforcement agencies where required by law.
Where external organisations process personal information on our behalf, we seek to ensure appropriate contractual arrangements and safeguards are in place.
Where personal information is transferred outside the United Kingdom, we will ensure that an appropriate legal transfer
mechanism applies where required.
We do not sell, rent or lease customer personal information to third parties.
Customer Content and Confidentiality
We recognise the importance of protecting customer content and information managed through the SignStix platform.
We do not disclose customer content to government bodies or other third parties except where authorised, necessary to provide agreed services, or required by applicable law or a legally binding order.
Where we receive a legally binding request to disclose customer content, we will notify the affected customer unless prohibited from doing so by law or the terms of the order.
Additional confidentiality and data processing obligations may be included within our customer agreements.
Retention Period
We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, including meeting applicable legal, regulatory and contractual obligations.
Where we have an ongoing business relationship with you, certain information may be retained for the duration of that relationship.
Following the end of a business relationship, relevant records may be retained for a period justified by their purpose and applicable requirements, with certain customer relationship records retained for up to 10 years under our existing retention approach.
Reasons for retaining information may include:
- Responding to questions or complaints.
- Maintaining commercial and financial records.
- Meeting legal and regulatory obligations.
- Resolving disputes.
- Conducting legitimate internal business analysis.
Information may be retained for longer where a legal requirement or another valid justification applies.
SignSense Data Retention
Retention of information processed through SignSense depends on the nature of the data, the configuration of the service and the applicable customer arrangements.
Appropriate retention periods should be established for any personal information processed, taking account of the purpose of collection, the sensitivity of the information and relevant data protection requirements.
Where information is no longer required, it should be securely deleted or anonymised in accordance with applicable
arrangements.
Your Rights
Under applicable UK data protection legislation, you may have the right to:
- Request access to personal information we hold about you.
- Request correction of inaccurate or incomplete information.
- Request deletion of your information in certain circumstances.
- Object to certain uses of your information.
- Request restrictions on processing.
- Request portability of eligible personal information.
- Withdraw consent where processing relies on consent.
- Exercise applicable rights relating to certain automated decisions.
These rights are subject to applicable legal conditions and exceptions.
You can contact us at any time if you believe your personal information is being processed incorrectly or unlawfully.
If You Choose Not to Give Us Your Personal Information
You may choose not to provide certain personal information.
However, where information is necessary to fulfil a contract, create an account or provide an agreed service, withholding it may prevent or delay us from completing the relevant activity.
If this affects our ability to provide a product or service, we will explain the implications where appropriate.
How to Withdraw Consent
Where we rely on consent to process personal information, you may withdraw that consent at any time.
Please contact us at info@signstix.com to make a request.
You may also withdraw marketing consent through the unsubscribe options included in our communications.
Withdrawal of consent will not affect the lawfulness of processing carried out before consent was withdrawn.
How to Update Your Personal Data
If you believe the personal information we hold about you is inaccurate or incomplete, you may request that it be corrected.
Requests can be made verbally or in writing.
We will respond in accordance with applicable data protection requirements, normally within one calendar month, subject to permitted extensions.
How to Complain
If you are unhappy with how we collect, use or manage your personal information, please contact us so that we can investigate your concerns.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent data protection regulator.
For more information, visit: https://ico.org.uk
Changes to This Privacy Statement
We may update this Privacy Policy periodically to reflect changes to our business, products, services or applicable legislation. The most current version will be published on our website.
Where substantial changes affect the processing of personal information, we will provide additional notice where required.
Contact Details
If you have questions about how SignStix handles personal information or wish to exercise your data protection rights, please contact us.
SignStix
Email: info@signstix.com
Website: www.signstix.com
Registered Office: The Exchange, Station Parade, Harrogate, HG1 1TS
Company Registration Number: 08579363
