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Digital Concept Store for Sun & Sand Sports

Digital Concept Store for Sun & Sand Sports

SignStix® worked with Dubai’s largest multi-sport retailer, Sun & Sand Sports, to provide a dynamic digital environment for customers.

SignStix® collaborated with retail design consultancy Green Room to deliver a first-of-its kind digital flagship store, offering customers an innovative retail experience loaded with interactive buying guides, digital wall displays, customisation areas, interactive playing zones and smart dressing rooms.

4K digital signage for retail

interactive trial zone with video wall

interactive digital signage

interactive video wall with social media feeds

Global benchmark in cutting-edge technology

Occupying over 18,000 square feet in the heart of The Dubai Mall, adjacent to the Burj Khalfia, the flagship store set a global benchmark of cutting-edge technology with its football and basketball trial zones, satisfying the customer need for interaction, engagement and real-time information.

Bespoke application for digital signage deployment

SignStix® also worked with the multi-sport retailer to develop a one-of-a-kind application, which allowed store managers to deploy pre-defined packages of content via smart devices. Using the application, Sun & Sand Sports could update all content across their 7 SqM digital LED floor, screen and pelmet display, from the touch of a button.

Sun & Sand Sports Marketing Team said

“At Sun & Sand Sports we strive to engage our customers and to be at the forefront of new technology (the digital frontier). SignStix® has enabled us to do just that."

“With SignStix® and its user friendly content management system, the process of deploying scheduled campaign videos across multiple screens is quick and easy. Gone are the days of transferring videos to USBs; SignStix® provides a great way to save cost, hours and resources. With SignStix® the digital signage potential is limitless.” 

Chris Chubb, Digital Director at Green Room Design, added: 

“Partnering with SignStix® has been collaborative and successful. Incorporating digital signage within the retail environment has the potential to powerfully change the in-store atmosphere, it allows brands to take-over category space and it enables in-store flexibility at the push of a button.”

Nick Fearnley, CEO of SignStix®, also commented on the success of the project:

“We were delighted to work with Sun & Sand Sports to enhance their digital in-store customer experience solution. After being introduced to the project by our partner, Green Room Design, we were extremely proud of what we achieved from a platform perspective.

The installation at Sun & Sand Sports in the Dubai Mall is first-of-its-kind, and represents an innovation that is completely inline with our ambition to be the global leader for digital signage.” 

"We are excited about our expansion into new markets, and through our growing partner network, we have the ability to provide worldwide support," Nick concluded.


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