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Maplin's Digital 'Smart Life' Rollout

Maplin's Digital 'Smart Life' Rollout

The Brief


Maplin, the technology specialist retailer, commissioned SignStix® to deliver a number of interactive digital experiences for their Beehive Centre store last year, which was the first store to trial their new 'Store of the Future' initiative. 

The initiative was part of a wider re-branding strategy undertaken by Maplin, which currently has 217 stores across the UK. Devoted to the idea of embracing a 'Smart Life', the Beehive Store featured a new layout and a variety of digital and multi-touch experiences. 

The 'Store of the Future' concept was designed to reinvent the store environment as a place for customers to discover products and to be inspired. The concept was built on upon the idea of taking customers on a guided journey throughout the store; using technology to engage and converse with them in new ways whilst capitalising on Maplin's strength of specialist knowledge. 

Interactive Playtable


Amongst the range of digital touchpoints in-store was an interactive 'Playtable' experience for customers wishing to explore the 'Smart Life' range. Powered by SignStix®, the interactive Playtable helps customers to learn and understand how specific functions in the home, such as lighting, heating and power, can communicate with each other to create a fully integrated and connected 'Smart Home'.

Developed to deliver information around various smart products in a more convenient way, the Playtable presents customers with related products, based on their selection. This experience helps customers to learn and understand the value of smart products. 

The Results


Since opening the first new format in November 2016, trading across the 'Stores of the Future' has outperformed the rest of the chain, with Smart Home sales increasing by more than double. 

In the first four months alone, Cambridge Beehive saw over 20,000 digital interactions with the new kit, and customer dwell time has doubled as a result of shoppers spending longer interacting with the 'Smart Life' technology and getting advice from store staff. 

"It's gone exceptionally well. We are seeing significant, like-for-like growth since we relaunched the stores. The customer's responses have been fantastic; over 70% of people who have walked through the doors of Cambridge said this store is significantly better - not just better, but significantly better - and over 90% of people think the store is a massive step forward."Siobhan Fitzpatrick, Marketing and Multichannel Director for Maplin. 

"It's been a pleasure working with SignStix®, who have helped us deliver some really amazing digital experiences into our new store format. SignStix® have been a fantastic team to work with, and we massvively appreciate their flexibility and help in bringing features forward." - Ollie McLellan, Head of Digital Quality, Maplin

The successful launch of the flagship Beehive store has paved the way for a further 20 new store formats being set to open before the end of the year, as well as the 'Smart Life' proposition being rolled into 130 stores. 







                   

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