Insight & Article

Maplin’s New Digital Store Format

Maplin’s New Digital Store Format

Maplin commissioned SignStix® to deliver a number of interactive digital experiences for their new digital store format, including an interactive ‘Playtable’ experience for customers wishing to explore the Smart Life range. The interactive 'Playtable,' powered by SignStix®, shows how different devices link together and how that integration can create a fully integrated Smart Home.

Since its launch, trading for the new concept store in Cambridge has significantly outperformed the rest of chain. Smart Home sales have increased by more than 130%, and 70% of customers have described the store as ‘significantly better’ than previous formats. There have also been over 20,000 digital interactions with the new kit, and customer dwell time has doubled as a result of shoppers spending longer interacting with the Smart Life technology and getting advice from store staff. 

Maplin has recently announced plans to convert an additional six stores to the new style after its successful launch in Cambridge.







                   

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