Digital signage platform SignStix rapidly gains strong international presence

September 02,2015 Posted by Aneysha Wakelin

SignStix®, a UK-based digital signage platform and solutions provider, has rapidly gained a strong international presence, after taking on a number of exciting digital signage projects across Europe and the Middle East.

SignStix® is currently working with Dubai’s largest multi-sport retailer, Sun & Sand Sports, to provide a dynamic digital environment for customers. Earlier in the year, SignStix® worked with retail design consultancy Green Room to deliver a first-of-its kind digital flagship store, offering customers an innovative retail experience loaded with interactive buying guides, digital wall displays, customisation areas, interactive playing zones and smart dressing rooms.

Occupying over 18,000 square feet in the heart of The Dubai Mall, adjacent to the Burj Khalfia, the flagship store sets a global benchmark of cutting-edge technology with its football and basketball trial zones, satisfying the customer need for interaction, engagement and real-time information. 

SignStix® has also worked with the multi-sport retailer to develop a one-of-a-kind application, which allows store managers to deploy pre-defined packages of content via smart devices. Using the application, Sun & Sand Sports can update all content across their 7 SqM digital LED floor, screen and pelmet display, from the touch of a button. 

Sun & Sand Sports Marketing Team said: 

“At Sun & Sand Sports we strive to engage our customers and to be at the forefront of new technology (the digital frontier). SignStix® has enabled us to do just that; with digital content at our fingertips we are able to expand our outreach to all stores across the GCC. 

“We are currently featuring SignStix® in our most prestigious store within the world's largest shopping mall, The Dubai Mall. We are planning to expand SignStix® to 200+ stores across the GCC, sporting up to 4,000 SignStix® devices by the end of 2020, and we trust that SignStix® will be the right platform for it. 

“With SignStix® and its user friendly content management system, the process of deploying scheduled campaign videos across multiple screens is quick and easy. Gone are the days of transferring videos to USBs; SignStix® provides a great way to save cost, hours and resources. With SignStix® the digital signage potential is limitless.”

Chris Chubb, Digital Director at Green Room Design, added:

“Partnering with SignStix® has been collaborative and successful. Incorporating digital signage within the retail environment has the potential to powerfully change the in-store atmosphere, it allows brands to take-over category space and it enables in-store flexibility at the push of a button.” 

Nick Fearnley, CEO of SignStix®, also commented on the success of the project:

“We are delighted to work with Sun & Sand Sports to enhance their digital in-store customer experience solution. After being introduced to the project by our partner, Green Room Design, we are extremely proud of what we have achieved from a platform perspective. 

“SignStix has had significant investment over the past two years and we are now able to demonstrate just how powerful the platform has become. The installation at Sun & Sand Sports in the Dubai Mall is first-of-its-kind, and represents an innovation that is completely inline with our ambition to be the global leader for digital signage.” 

"We are excited about our expansion into new markets, and through our growing partner network, we have the ability to provide worldwide support," Nick concluded.

SignStix® are also working with an international entertainments company, with the project due to kick-off towards the end of 2015.

About SignStix®: SignStix® is an award-winning cloud-based digital signage platform, which allows you to create, edit, manage and deploy digital content with ease. The solution is fully scalable and is used by commercial and corporate enterprises to drive customer engagement and enhance in-store experiences 

About Sun & Sand Sports: Sun & Sand Sports was established in 1979 and was the first business set up as part of the Gulf Marketing Group. The group encompasses more than 90 diverse sports brands as well as 50 major global brands. There are currently over 120 stores across six markets in the Middle East including the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman.

About Green Room: Green Room is an award-winning brand and retail design consultancy founded in 2001. We are a collective of creatives and craftsmen, who are rigorous and inquisitive, and who believe that there is always a better way of doing things. From studios in Amsterdam, Birmingham and London, Green Room design and deliver brand and retail experiences that amaze. Our clients include Sun & Sands Sports, Nike, The North Face, VANS, Mercedes Benz, BOSCH and many more.

Published on: 10:26AM on 2nd September 2015